“The journey is the reward.”

I’m Charmay, Founder & Head Coach of Elevate Boutique.

Movement has been part of my life for as long as I can remember. My journey began with over ten years of competitive rhythmic gymnastics, where I developed discipline, body awareness and a deep appreciation for purposeful movement. After moving to Thalwil from Italy in 2015, I discovered strength training while balancing my academic studies and a career in banking. A few years later, I found Lagree, and it completely transformed the way I approached fitness. I instantly connected with its unique combination of strength, precision and intentional movement. What started as a personal passion soon became a bigger vision: creating a space where others could experience the method in an inspiring, welcoming and supportive environment.

That vision became Elevate Boutique. My greatest passion is helping people discover what they’re truly capable of. I believe movement has the power to build not only physical strength but also confidence, resilience and self-belief. Seeing our members grow stronger with every class is what inspires me every day.

Dynamic. Motivating. Welcoming. My classes focus on proper form, alignment and intentional movement while creating an environment where everyone feels supported to challenge themselves, regardless of their fitness level. My goal is for every member to leave feeling stronger, more confident and more connected to their body than when they walked in.

Outside the studio, I love spending time with family and friends, travelling and embracing new experiences that continue to inspire me. With my Italian roots, a strong sense of togetherness and community has always been at the heart of who I am, and it’s something I strive to bring into every class and into Elevate Boutique as a whole.

Fun Fact: I rarely switch off, my best ideas usually come when I least expect them. I speak English, Swiss German, German, English, Italian and French.